# CX Platform for Ecommerce Managers —Protect Revenue, Recover Carts, Track Every Interaction

See the direct line between customer interactions and revenue. Automate cart recovery, order tracking, and returns — with analytics that show the business impact.

## Revenue is leaking from every channel

### Abandoned carts

70% drop off at checkout. No automated follow-up.

### WISMO overload

40% of your inbox is 'where is my order?'

### Social silence

5,000 launch comments. Purchase intent buried in noise.

### Invisible impact

CX dashboard shows tickets. You need revenue.

## Recover revenue from abandoned carts

Automated multi-channel recovery with governed discounts and timing.

- Triggered within minutes, not hours
- Channel preference respected
- Governed discounts — no rogue offers

### Cart Recovery Flow

- **Cart Abandoned**: 3 items · $247
- **Recovery Sent**: WhatsApp · 10% off
- **Cart Recovered**: $222.30 recovered

## Turn social comments into sales

AI classifies every comment. Purchase signals routed instantly.

- Every comment classified: purchase, question, complaint
- High-intent leads routed in seconds
- 100% coverage, zero manual sorting

### Social Comment Classification

- **Product Launch**: 3,847 comments analyzed  
  - **Purchase Intent**: 892 (23% of total)  
  - **Questions**: 1,204 (31% of total)  
  - **Complaints**: 347 (9% of total)  
  - **General**: 1,404 (37% of total)

## Stop WISMO from eating your team

AI resolves order queries in seconds via your order system.

- Connects to Shopify, WooCommerce, or API
- Responds with tracking + ETA in seconds
- Escalates to human only for exceptions

### Customer Conversation

- **Where is my order #45892?**
- **AI Assistant**: Your order shipped via Aramex. ETA: tomorrow by 2pm. Here's your tracking link.

## See revenue impact, not just CSAT

Revenue attribution: recovered carts, social sales, channel ROI.

- Recovery revenue tracked per campaign
- Social commerce per channel
- Agent-level revenue contribution

### CX Revenue Dashboard

- **Recovered**: $47.2K  
- **Cost Saved**: $12.8K  
- **Retention**: +18%  
- **ROI**: 4.2×

## The transformation

### Manual operations vs. CX infrastructure

- **Cart Conversions**: 1x vs 2–3x
- **WISMO Resolution**: Manual vs 8 seconds
- **Social Coverage**: Partial vs 100%
- **Revenue Attribution**: None vs Real-time

### The revenue case for CX infrastructure

- **25%** recovery rate (Cart Recovery): $200K/month in saved revenue
- **Up to 80%** automation (WISMO Deflection): 16 agents freed for revenue work
- **23%** purchase intent (Social Commerce): 2,300 leads from 10K comments

## Proven Results

- **+334%** Recovered Orders: Revenue saved from abandoned carts
- **+814%** Faster Response: Across all customer channels
- **+1,041%** Automation Rate: Conversations resolved by AI
- **+534%** CSAT Improvement: Better service drives loyalty

## The platform

### Built on proven CX infrastructure

- **AI Automation:** Visual cart recovery workflows
- **Governed Actions:** Refunds and exchanges in-conversation
- **Analytics:** Revenue and CX performance dashboards
- **Unified Inbox:** Every channel, one workspace

## See Tactful in action for your store operations

30-minute walkthrough with your channels, your order data, and your CX workflows. No slides, no pressure.