# Agentic CX for Financial Services — Compliant, Automated, Auditable

Governed AI actions. Strict compliance. Audit coverage across channels.

+40%  
CSAT Improvement  
+61%  
Faster Response  
Full  
Audit Coverage  
40–80%  
Automation Rate

## The financial services CX gap is eroding trust

Falling short on digital CX doesn't just cost revenue — it costs trust.

67%  
of banking customers prefer digital channels  
Deloitte Digital Banking, 2024

4.7min  
average wait time for financial service calls  
Forrester, 2024

$3.7T  
annual cost of poor CX in financial services  
Qualtrics XM Institute, 2024

89%  
would switch after one bad financial experience  
PwC Future of CX

## Compliance pressure meets rising customer expectations

100+  
regulations

### Compliance overhead  
Manual checks slow every resolution and drain agent capacity.

$0  
error tolerance

### High-stakes interactions  
One dispute error risks regulatory action and customer trust.

5+  
systems avg

### Legacy system complexity  
Agents juggle 5+ systems to resolve a single enquiry.

Weeks  
of manual review

### Audit gaps  
Fragmented tools turn audit prep into weeks of manual work.

## Turn compliance into a competitive advantage

100%  
audits coverage

### Pass audits consistently  
Every AI action logged. Audit prep drops from weeks to minutes.

+61%  
faster resolution

### Reduce dispute resolution time by 61%  
AI triages by urgency and routes to specialists with full context.

Real-time  
risk monitoring

### Near-zero compliance blind spots  
Real-time sentiment analysis flags fraud and regulatory risk automatically.

0  
context lost

### Escalate without losing a single detail  
Fraud specialists receive the full conversation, identity verification, and risk score -- zero context lost.

Live  
analytics

### Spot bottlenecks before customers feel them  
Live analytics surface quality drops and risk concentrations instantly.

up to 80%  
automation rate

### Let customers check balances and card status without calling  
Up to 80% of routine account queries resolved instantly -- with built-in compliance at every step.

## How a compliance-sensitive interaction flows

Every step governed, every action logged.

### Step 01 Inbound  
Customer contacts via WhatsApp  
Suspicious transaction reported on WhatsApp.

### Step 02 Governed  
AI verifies identity (governed step)  
MFA validated before any account data is shared.

### Step 03 Classification  
AI triages: fraud vs billing vs general  
Fraud indicators trigger elevated protocol automatically.

### Step 04 Escalation  
Routes to specialist with full context  
Fraud team receives identity, transaction details, and risk score.

### Step 05 Resolution  
Agent resolves with governed actions  
Refund, card block, merchant flag — all within policy rules.

### Step 06 Complete  
Auto-documented for compliance review  
Timestamps, action logs, and policy references — instant audit trail.

## Resolve disputes with full audit trail

Dispute filed, credit applied, audit logged — under a minute.

- Auto-retrieves transaction details from core banking
- Provisional credit applied within policy rules
- Fraud patterns trigger specialist escalation

## Secure self-service for account management

MFA-verified account changes — no branch visit, no hold time.

- Multi-factor identity verification in-conversation
- Governed address, limit, and card changes
- Automatic PII masking in all logs

### See Tactful handle your compliance-sensitive interactions live.

30 minutes. Your compliance framework, your channels.

## The business case for compliant CX infrastructure

95%  
less audit prep time

### Weeks of prep reduced to minutes

Auto-logged interactions→Instant audit packs=Weeks → Min

+61%  
faster resolution

### 61% faster resolution, higher retention

AI triage+Auto-credit=61% faster

up to 80%  
automation rate

### Free agents for advisory, not routine

Routine queries×AI resolution=up to 80% automated.
