# Agentic CX for Education — Turn Enquiries Into Enrolments While competitors take 48 hours to reply, Tactful puts a qualified response in every student's inbox in seconds. 40–80% Enquiries Automated +61% Faster Response 100% Response Rate +40% Satisfaction Lift ## The enrollment gap starts with slow response times The institution that responds first enrolls more students. 72% of students expect instant response to enquiries EDUCAUSE, 2024 40% of admissions enquiries happen outside business hours EAB Research, 2024 55% of prospective students contact 3+ institutions simultaneously Ruffalo Noel Levitz, 2024 3× higher enrollment rates with response under 5 minutes InsideSales.com / XANT, 2024 ## The Challenge ### What education teams deal with every enrollment season 1,000+ daily during peak ### Repetitive enquiries at scale Staff waste hours answering the same admissions FAQs every day. ### Seasonal volume spikes Admissions surges overwhelm teams faster than you can hire. ### Multilingual support needs International students expect native-language support you can't staff for. ### Fragmented departmental comms Students bounce between departments, repeating themselves every time. ## How Tactful Helps ### CX infrastructure that enrolls more students ### Free your staff from up to 80% of repetitive enquiries Fees, deadlines, campus directions -- answered instantly, 24/7, in any language. ### Stop students bouncing between five departments Admissions, financial aid, housing, and registrar -- one conversation, zero repetition. ### Automate the enrollment funnel Status updates, doc reminders, and confirmations sent automatically. ### Support 20+ languages automatically AI detects language and responds natively at scale. ### Find the exact stage where prospects abandon enrollment Live dashboards show drop-off by department, channel, and response time. ### Run open days for 10,000 attendees without extra staff Registrations, reminders, directions, and follow-ups -- all automated. ## The Student Journey ### Tactful across the entire enrollment funnel AI and automation at every stage of the student lifecycle. **Step 01: Enquiry** ### AI answers instantly AI responds with fees, deadlines, and requirements in seconds. up to 80% automated **Step 02: Application** ### Status updates + doc reminders Checklists, confirmations, and status updates keep applicants on track. 100% tracked **Step 03: Admitted** ### Enrollment + orientation Enrollment, orientation, and housing triggered on admission. Auto-triggered **Step 04: Enrolled** ### Departmental support unified All departments in one thread, no transfers needed. 1 inbox, all depts **Step 05: Alumni** ### Ongoing engagement Alumni invitations, mentorship matching, and giving campaigns. Lifetime value ## See how Tactful handles your admissions volume Every unanswered enquiry is a lost student. See Tactful respond to your real scenarios. ### Admissions Enquiry — Live **WhatsApp · Maria G.** **AI Agent** Hi! What are the requirements for the MBA program? And what are the tuition fees? AI: Hello Maria! Our MBA requires a bachelor's degree (min GPA 3.0), GMAT/GRE scores, and 2 years of work experience. Tuition is $24,500/year. AI: Application deadline: March 15. Want the application link and scholarship info? Yes please! Are there merit-based scholarships? AI: Absolutely! We offer the Dean's Merit Scholarship (up to 50% tuition). Here's your link: apply.university.edu/mba. I'll connect you with Financial Aid too. Resolved in 18 seconds · Application link sent CSAT: ★★★★★ ## Handle admissions at scale — instantly AI answers fees, deadlines, and requirements — then routes to financial aid. Under 20 seconds. - Answers fees, requirements, and deadlines in seconds - Sends application links and checklists automatically - Routes complex queries to the right department ## Unified Student Support ### One conversation, every department Every question routed to the right department. Students stay in one thread. - One thread across all departments - AI routes to financial aid, housing, and registrar - Students never repeat information ## Cross-Department Resolution **Webchat · Sophie L. · 3 departments involved** 01 Financial aid enquiry: "Can I defer my tuition payment?" → Financial Aid dept. 02 Housing assignment: "Is my dorm assignment confirmed?" → Housing dept. 03 Course registration: "Can I add COMP301 to my schedule?" → Registrar 04 All resolved: Payment plan approved · Room B-204 confirmed · COMP301 added **3 departments · 1 conversation · Resolved in 4 minutes** ## The Transformation ### Manual operations vs. CX infrastructure - **Enquiry Response:** Hours < 20 sec - **Admissions Automation:** Manual up to 80% AI - **Channel Coverage:** Fragmented Unified - **Enrollment Lift:** Unknown +25% ## The business case for education CX infrastructure ### Respond in seconds, enroll more students <5 min reply = 100× more likely = AI: instant Illustrative model — actual results vary up to 80% enquiries resolved by AI ### Efficiency ### Up to 80% automation frees 15 staff equivalents 1,000 daily × 80% AI = 800 automated Illustrative model — actual results vary ### Satisfaction ### Happier students stay, refer, and review Instant answers + 24/7 support = +40% CSAT Illustrative model — actual results vary