Ecommerce CX Platform —Recover Carts, Resolve Orders, Retain Customers

Unify channels, automate workflows, recover revenue, retain customers.

The ecommerce CX gap is costing you revenue

Every abandoned cart and unanswered DM is revenue walking out the door.

Key Statistics

  • 70% of online carts are abandoned before checkout (Baymard Institute, 2024)
  • 90s is the expected response time on social channels (HubSpot State of Service, 2024)
  • 73% of consumers switch brands after poor CX (PwC Future of CX, 2024)
  • 5× cheaper to retain than acquire a new customer (Harvard Business Review)

The Challenge

The hidden cost of slow, fragmented commerce support

  • 40%+ of all enquiries are about order status.
  • 70% average abandonment rate during checkout.
  • 30% of purchases are returned, causing frustration.

WISMO at scale

"Where is my order?" floods your inbox every day.

  • 5,000+ comments per launch are overwhelming.

How Tactful Helps

CX infrastructure built for ecommerce outcomes

  • Up to 80% of order queries resolved instantly.
  • 2–3x conversion lift on recovered carts.
  • 0 manual steps for standard refunds.
  • 100% social comment coverage to engage all customer inquiries.

Order Tracking — Live

WhatsApp · Sarah K.

AI Agent: Where is my order #45892? It was supposed to arrive yesterday

AI: Hi Sarah! I've checked order #45892. It shipped via DHL and is currently in transit. Updated ETA: tomorrow by 2 pm.

Resolved in 12 seconds without human intervention. CSAT: 5/5

Instant order updates across every channel

  • Automatically retrieves from Shopify or connects via API.
  • Responds in seconds with tracking link and ETA.
  • Escalates to human agents only for exceptions.

Win back abandoned checkouts automatically

Tactful triggers automated follow-up with personalized messaging and governed discounts on the channel they prefer.

Cart Recovery Workflow

Automated · 3-step sequence

  1. Cart abandoned
    • Customer left 3 items ($247) · 15 min ago
  2. Recovery message sent
    • WhatsApp · "Your items are waiting" + 10% off
  3. Customer returned
    • Completed checkout · $222.30 recovered

$222.30 recovered · 89% conversion rate this week

Moderate at launch speed

Tactful classifies comments and routes priority conversations to your team automatically.

  • 100% response rate on social — no comment left behind.

Stop losing revenue to slow support.

See how Tactful handles your order tracking, cart recovery, and social moderation with your real data.

The Transformation

First Response Cart Conversions Automation Rate CSAT Score
Manual 15 min 1x Manual 3.2/5
CX Infrastructure 12 sec 2–3x up to 80% AI 4.5/5

The business case for ecommerce CX infrastructure

  • 2–3x cart conversion lift.
  • Up to 80% automation rate for support costs.
  • +40% CSAT improvement.